Natalie Alcala is a writer, marketer, founder, DJ, and proud Latina. A creative leader and storyteller, Natalie is backed by 15+ years of experience shaping editorial strategy, brand partnerships, and events for global lifestyle brands. From producing compelling content for top-tier media outlets to spearheading revenue-driven campaigns for Fortune 500 companies to founding and scaling a first-of-its-kind creative community, Natalie thrives at the intersection of content, culture, community, and commerce.

Born and raised in Los Angeles, Natalie first made her mark on the media industry as a style tastemaker, managing Racked LA as its senior editor and freelancing for a variety of noteworthy publications, including Vogue, Elle, Refinery29, Who What Wear, and Los Angeles Magazine. She's currently a frequent contributor to The Hollywood Reporter as an e-commerce writer and has written viral stories for Harper's Bazaar, Business Insider, and more. 

In her marketing career, Natalie has led innovative communications strategies and developed creative content for award-winning global campaigns. Her extensive experience includes key roles at major companies, including Live Nation and Hilton Hotels Corporation. 

Combining all of her experience into one dream role, in 2014 Natalie launched Fashion Mamas — the first and leading members-only community and talent agency for creative mothers. Now celebrating 10+ years in business, the network is home to hundreds of members worldwide and garners a combined member social reach of more than 20 million followers. Named a "Power Mom" by Red Tricycle and "LA Power Gal" by Los Angeles Confidential, Natalie has led her pioneering business to become widely influential in the motherhood space, with features in WWD, Los Angeles Times, InStyle, People, Create & Cultivate, Brit+Co, Vice, Thrillist, Motherly, and more. 

In recent years, Natalie transformed her lifelong passion for music into a thriving career as DJ Natalina. Celebrated for her seamless blend of genres and unique sense of style, she’s played top venues across Los Angeles and has become the go-to DJ for exciting brand launches and high-profile events.

On the creator side, Natalie is known for producing authentic and engaging content for brands including Fenty Beauty, Savage x Fenty, Fenty Hair, Koolaburra by UGG, and POOSH. From still photos to IG Reels to real-time IG Stories while attending brand events, Natalie enjoys shining a light on brands she loves while also taking her loyal audience along for the ride.