Natalie Alcala is a Latin American writer, community consultant, and creative entrepreneur. Born and raised in Los Angeles, Natalie first made her mark on the industry as a fashion tastemaker, managing Racked LA as its senior editor and freelancing for a variety of noteworthy publications, including Vogue, Elle, Refinery29, and Los Angeles Magazine. She's currently a frequent contributor to The Hollywood Reporter and has written viral essays for Harper's Bazaar and Business Insider. 

In 2014, Natalie launched Fashion Mamas — the first and leading members-only community for dynamic and diverse mothers who work in creative industries. Now celebrating nearly ten years in business, the network is home to 600 members worldwide and garners a combined member social reach of more than 20 million followers. Named a "Power Mom" by Red Tricycle and "LA Power Gal" by Los Angeles Confidential, Natalie has led her pioneering business to become widely influential in the motherhood space, with features in WWD, Los Angeles Times, InStyle, People, Create & Cultivate, Brit+Co, Vice, Thrillist, Motherly, and more.